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Cuckoo and Firstbeat Start a Collaboration – Solutions to the Challenges of Stress and Physical Inactivity

Cuckoo and Firstbeat have started to work together to find solutions to the challenges of immobility among working-age people.

The rise in sedentary work and the digitalisation of work environments have introduced new occupational health risks that affect both the mental and physical wellbeing of employees. Office workers are moving less, spending long hours in static positions, and experiencing increasing levels of stress amidst the demands of a fast-paced and ever-changing work life. It’s no surprise that last year, up to 49% of participants in Firstbeat measurements reported feeling stressed.

While good work ability is often seen primarily as a benefit to the employee, it also has significant positive effects on companies and society as a whole. Cuckoo and Firstbeat have partnered to better address the challenges of maintaining work ability by managing occupational health risks.

Cuckoo and Firstbeat help organisations recognise the impacts of inactivity and stress on employee wellbeing and develop solutions such as ergonomic work practices, break exercises, and stress management tools. This not only reduces sick leaves and increases company productivity but also promotes employee health and long-term resilience at work.

Enhancing Wellbeing in Organisations with Data and Practical Tools

The challenges of inactivity, reduced daily movement, and the effects of sedentary work are clearly visible in the wellbeing of Finnish employees. According to Firstbeat’s extensive measurement database, recovery during working hours has declined over the past two years. At the same time, experienced stress has increased.

Companies need practical solutions to support employee wellbeing and work ability, which is why Firstbeat and Cuckoo have joined forces. The Firstbeat measurement provides a comprehensive overview of stress and wellbeing at both individual and group levels, helping to identify areas that need attention. The Cuckoo wellbeing app encourages taking breaks and moving more, thereby increasing both activity and recovery during the workday. Together, Firstbeat and Cuckoo enable organizations to tackle workplace challenges and offer innovative solutions.

“We are excited about this collaboration! According to Firstbeat measurements, high stress levels, poor recovery during the workday, and low daily physical activity are typical challenges for companies. Cuckoo’s engaging app provides an effective solution to these challenges by notifying users when it’s time for a break and inspiring more movement and restorative moments throughout the day. Better sleep starts with healthier daytime habits, and by incorporating regular activity and breaks, we can achieve significant improvements in both wellbeing and work ability,” says Juho Tuppurainen, Business Director at Firstbeat.

“The Firstbeat measurement and Cuckoo app together support employee wellbeing in an entirely new way. With Firstbeat, users can see how to improve their wellbeing and recovery, while Cuckoo helps achieve these goals by reminding them to take breaks and suggesting the most suitable type of break for the moment. This leads to more comprehensive individual wellbeing, which also results positively on company level,” explains Amel Gaily, CEO of Cuckoo.

What’s Included in the Cuckoo & Firstbeat Package

The package includes a kick-off event, Firstbeat Life measurements, the Cuckoo app, communication materials, and a management report. The package can always be customised to better fit your company’s needs, and you can add e.g. expert lectures and coaching sessions if desired.

Interested? Contact us using the form below, and let’s discuss a wellbeing package tailored just for you!

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More efficient workdays with Cuckoo

Cuckoo is a wellbeing software where you can find over 100 break exercises, created by physioterapists. The gamified features really attracts you to take those breaks: for every break you take, you will collect points and participate in weekly raffles.

Gamified wellbeing for your workday

By collecting points you will move on our Cuckoo map and participate in competitions with great prizes, while maintaining your wellbeing. You can also challenge and follow your colleagues in the app as well as create groups within your company. Cuckoo is used by over 200 leading companies and organizations. Are you the next one?

Cuckoo is based on science.

According to research from the Institute of occupational health in Finland Cuckoo contributes to work wellbeing in many ways; social, mental and physical. Sick leave days decreased and significant amounts of money were saved. Other effects were increased sense of community and better recovery. Read more here.